Joanna was appointed as a Non-Executive Director in June 2021. She is currently a Non-Executive director of the Chorley and District Building Society and was previously interim Marketing and Innovation Director at AXA Health and a director at Evaristo Ltd and North Highland Worldwide Consulting. She is Chartered Institute of Marketing qualified and digital marketing certified with over 30 years’ experience in financial services covering business and distribution strategy, proposition development and associated go-to-market activities.